Blog.

Know your audience

Do you know your audience? I mean, can you really picture them? Who are they? How do they digest information? And, most importantly, what messaging will affect them the most? Defining your target audience and creating detailed personas is a crucial part of any...

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Emily’s Digital News – The Facebook Edition

We made it – we have managed to reach the end of January! It’s been a full-on month with some pretty big digital news – one being so meaty we will focus this month’s blog on that… The Dreaded Facebook Algorithm Change and how to approach it. You have probably already...

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Plain speaking marketing – Part 1. Websites

The world of marketing is an array of complicated, technical terms and acronyms. It can be daunting for anyone new to marketing or approaching an agency with a project. So, that’s where we come in. Over the next few months, we will be publishing a series of...

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Bad marketing habits to break in the new year

1 - Set it and forget it with social media scheduling Social is not just about broadcasting your content and hoping that people will engage and respond to your posts. You need to be actively engaging in conversations on social media, commenting on posts, sharing other...

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Wrapped are hiring!

Job vacancies We currently have a couple of exciting opportunities at Wrapped's Head Office in York. If you would like any more information regarding the below roles, please contact [email protected] Sales Manager Our agency is growing and this position is...

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December digital news

Before we put our feet up for the festive season, we recap some of the biggest digital news for December, including some social media revamps and an intelligent development for Bing. Bing launches Intelligent Search featuring AI Last week, Bing announced a number of...

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Busting some myths around GDPR

There is a lot of information buzzing around social media about the general data protection regulation update coming in May 2018. Unfortunately, there are some myths floating around too, so we thought we would bust some myths to help you get prepared for the...

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Have you noticed your organic ranking drop?

The search marketing rumour mill is rife with discussion around the apparent roll-out of mobile-first testing from Google. Ensuring your website is mobile responsive means focusing on the key concerns for mobile users – performance and usability. This means making...

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Latest Digital News – November

This month, we have seen a number of interesting little changes to Facebook, including some new features, metrics and plugins – alongside a couple of Google updates. Google will now feature icons for PDFs and PPTs in search results This is a subtle but useful change...

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We expect a lot of ourselves

What do you stand for? We hope you’ll give us a chance to help you define it and then tell the world.