Wrapped acquires Space Creative – 15 strong brand and digital consultancy announced

Wrapped acquires Space Creative – 15 strong brand and digital consultancy announced

Brand and digital specialist The Wrapped Agency has acquired design company, Space Creative for an undisclosed sum.

Wrapped also announces a formal partnership with digital expert and Google trainer Simon McCaskill.

Wrapped is led by Managing Director and co-founder Kate Eady who has over 25 years of industry experience. “We are delighted to announce the acquisition of Space Creative and our partnership with Simon.

“With the Space team and Simon on-board, we now provide a full suite of branding, digital and PR services to our clients and we are focused on continuing to grow our team and enhance our offering.”

Ed Storey, formerly of Space Creative, will lead the Creative division at Wrapped, providing creative, design and print services whilst Martin Holmes leads the Digital division providing websites, search engine optimisation, pay-per-click and social media management. Rachel Clark, previously of Savills and Red Bull, will continue to lead the PR division.

Wrapped’s Chairman Nick Ivel, formerly Chief Executive of Costcutter says, “We are pleased to announce our first acquisition at Wrapped and see this as a strategic move in our growth plans. Our focus is on driving the business forward by strengthening our offering and expanding the team further. The new digital partnership brings valuable expert knowledge and we are thrilled to welcome Simon into the team.”

Wrapped’s 15 strong team is based in York, with an office in London’s Southbank and a planned office in Leeds.

 

5 reasons why video should be part of your marketing strategy

5 reasons why video should be part of your marketing strategy

Many organisations already make great use of video in their marketing campaigns. From John Lewis’ man on the moon to ASDA’s giant hen (if you haven’t seen it yet, take a look), using video and film as a way to engage audiences online is here to stay.

If your budget doesn’t stretch to multi millions but you’d still like to explore the opportunities that video content can give you, here are five top reasons why using video will help you market your organisation more effectively:

  1. Ninety per cent of information understood by the brain is visual.
    This implies that rather than drowning your viewers with text heavy articles (as much as we love great copy), a simple two-minute video is more effective at passing the same information across and boosting memory recall.
  2. Seven out of 10 people view brands in a more positive light after watching interesting video content from them.*
    It’s all about recognition and relevance for your target customers. If you focus on content that is educational, entertaining, inspiring and informative, your potential customers will trust you more, recognise your brand and even spread the word (by liking, sharing and retweeting your content to their peer groups).
  3. Video will account for 69% of all consumer internet traffic by 2017.
    There’s no doubt that video is on the way up and that brands will have to start creating content in order to reach their target audiences.
  4. One in three Britons watch a YouTube video at least once a week.
    That’s a weekly audience of 20 million in the UK alone. YouTube is now owned by Google and is the UK’s second biggest search engine, so having video content that’s relevant to your customers helps you with Search Engine Optimisation (SEO).
  5. The brain processes visual information 60,000 times faster and more effectively than text.
    People spend on average 28% of their online time on social networks. Brands that engage readers with quality visual and video content have the benefit of standing out in what is an increasingly crowded space.

    Video content is here to stay. Brands that want to appeal to their customers should adopt a content centred marketing approach if they want to continue to grow their online presence.

*Axonn

Does marketing jargon make you crazy?

Does marketing jargon make you crazy?

The top 20 most hated marketing industry buzzwords

There are so many acronyms in marketing: SEO, CTA, OMG. Only joking. In an industry where jargon can become your own worst enemy, isn’t it time we all start speaking plain English again?

Mostly, as clients you don’t want to know how our marketing agency can ‘optimise your above the fold page with a compelling CTA and SEO’; how we can ‘use PPC and PR to drive customers’. Well, you do, but not in such acronym-heavy, sigh inducing lingo.

As marketing agency professionals, we all get bogged down in jargon and it prevents us from achieving both buy in and budget.

What’s wrong with advising clients that yes, we know our jargon, but no, we’re not going to

Wrapped wins major visitor attraction brief

Wrapped wins major visitor attraction brief

The Wrapped Agency has been chosen as marketing partner for William’s Den, a major visitor attraction aimed at families which is scheduled to open in Spring 2017.

The agency is advising on digital, design, social media and PR to build anticipation in the run up to the launch of William’s Den.

Scheduled to open in Spring 2017, William’s Den will be aimed at the family market and includes a unique timber crafted adventure and indoor play barn.

Tor Carver, co-founder at William’s Den, says: “William’s Den is all about play. We’re creating wonderful opportunities for children of all ages to have fun outside and in, whatever the weather. It’s the stuff our childhood memories are made of.”

She adds: “It is going to be a unique experience, bringing kids closer to nature and allowing them space to run free, burn up lots of energy and learn through active play. We’re also looking after the grown-ups with a quality food and drink offer.”

You can follow their journey on Instagram, twitter and facebook @williamsdenplay or sign up to receive updates atwww.williamsden.co.uk

For more information please contact rachel@wrappedagency.co.uk / 07557 400973

Wrapped Agency shortlisted for national award

Wrapped Agency shortlisted for national award

The Wrapped Agency has been shortlisted for a national communications award for its work with the NHS.

The marketing firm’s Flourish campaign with the Morecambe Bay University Hospitals Trust has made it through to the shortlist of the Public Sector Communications Awards.

The campaign is running throughout 2016 and includes creating opportunities to live a healthier lifestyle for the 5000 staff at the trust.

Staff have walked a combined 50million steps and twitter impressions for the #FlourishatWork hashtag have been seen 1.2million times to date.

Rachel Clark, Brand Director at Wrapped comments: “The Flourish campaign is a story about inspiring a whole workforce to reclaim its health, overcoming the challenges of tough jobs on the frontline, and boosting staff and patient care for the long term. It’sbeen shortlisted because the campaign is demonstrating real results at this NHS trust. Staff are getting healthier and have already walked over 50million steps together, the equivalent of round the world. Social media has also had a huge influence in staff sharing their own positive health stories.”

 

Wrapped and VISR head North with virtual reality

Wrapped and VISR head North with virtual reality

Yorkshire marketing firm The Wrapped Agency is working with virtual reality creators VISR VR in a deal to promote its technology for commercial use in the North.

The partnership aims to target local organisations across sectors including property, healthcare, entertainment, health and safety, training, food and retail.

It will include a VIP event hosted by both firms on 13th July to launch the technology to the Yorkshire business community.

VISR was set up in 2014 by Louis Deane and Lindsay West and creates 360degree and CGI visual content, white labelled apps and branded VR headsets that can be used with smart phones anywhere.

VISR already works with Google, Microsoft, Taylor Wimpey, RBS, Coca-Cola and MacDonald’s to bring everything from new homes and offices to food and film experiences to life.

Lindsay West, VISR director comments: “Working with The Wrapped Agency in the North as our official marketing partner will help us to showcase what we can do and the possibilities now available to brands out there.”

Louis Deane, CEO at VISR VR continues: “It’s not often you get to say truthfully that a technology is going to ‘change everything’ but this really is. Although virtual reality has been around for a while, at VISR we help companies get results with their VR ventures. We’ve already had major success bringing VR to major brands in London and we’re now bringing virtual reality to the North. Our HQ at Hull University means we have access to some of the country’s best developers through our partnership with the university, which has a 20 year pedigree in VR technology.”

Rachel Clark, brand director at The Wrapped Agency adds: “Anyone that thinks virtual reality for business isn’t serious only has to look at Facebook’s $1.2billion acquisition of Oculus Rift to see that its potential is only just starting to be explored.”

 

She adds: ”From a marketing perspective, virtual reality is an extraordinary way to bring brands to life. The technology has come of age and organisations getting involved now have many opportunities. Whether it’s for property developers looking to promote a new building, or healthcare providers needing to train staff abroad in the intricacies of a heart bypass, VR gives people an unprecedented level of access.”

 

Louis Deane adds: “You can create immersive scenarios in people’s offices or in their front room at home. It’s really the holy grail of interactive brand experience and we’re seeing that virtual reality is of great interest to forward thinking marketing directors because of its appeal for consumers, and its position as a transformative communication media.”

Rachel adds: “Our partnership with VISR VR, which is a Microsoft Ventures alumni and a Google cardboard supplier, will help us to offer clients the tools to communicate brand stories on an intimate, immersive and interactive level.  It’s something that flat screen marketing just can’t compete with.”

About VISR VR

VISR VR empowers businesses to create and connect with their customers through virtual reality. It is one of the few companies in the UK that can create content and fulfil an idea from start to finish. VISR VR is a supplier to Google Cardboard and an alumni of Microsoft Ventures. The team is based at The University of Hull and has worked on VR projects for Star Wars, Coke, Taylor Wimpey and Google.

 

About The Wrapped Agency

Wrapped is a senior team of creative marketers that specialises in changing how customers think and act towards brands. Our clients value an approach that pushes boundaries, helps them to stand out from the crowd and gets results. http://www.wrappedagency.co.uk/