Does marketing jargon make you crazy?

Does marketing jargon make you crazy?

The top 20 most hated marketing industry buzzwords

There are so many acronyms in marketing: SEO, CTA, OMG. Only joking. In an industry where jargon can become your own worst enemy, isn’t it time we all start speaking plain English again?

Mostly, as clients you don’t want to know how our marketing agency can ‘optimise your above the fold page with a compelling CTA and SEO’; how we can ‘use PPC and PR to drive customers’. Well, you do, but not in such acronym-heavy, sigh inducing lingo.

As marketing agency professionals, we all get bogged down in jargon and it prevents us from achieving both buy in and budget.

What’s wrong with advising clients that yes, we know our jargon, but no, we’re not going to

Wrapped wins major visitor attraction brief

Wrapped wins major visitor attraction brief

The Wrapped Agency has been chosen as marketing partner for William’s Den, a major visitor attraction aimed at families which is scheduled to open in Spring 2017.

The agency is advising on digital, design, social media and PR to build anticipation in the run up to the launch of William’s Den.

Scheduled to open in Spring 2017, William’s Den will be aimed at the family market and includes a unique timber crafted adventure and indoor play barn.

Tor Carver, co-founder at William’s Den, says: “William’s Den is all about play. We’re creating wonderful opportunities for children of all ages to have fun outside and in, whatever the weather. It’s the stuff our childhood memories are made of.”

She adds: “It is going to be a unique experience, bringing kids closer to nature and allowing them space to run free, burn up lots of energy and learn through active play. We’re also looking after the grown-ups with a quality food and drink offer.”

You can follow their journey on Instagram, twitter and facebook @williamsdenplay or sign up to receive updates atwww.williamsden.co.uk

For more information please contact rachel@wrappedagency.co.uk / 07557 400973

Wrapped Agency shortlisted for national award

Wrapped Agency shortlisted for national award

The Wrapped Agency has been shortlisted for a national communications award for its work with the NHS.

The marketing firm’s Flourish campaign with the Morecambe Bay University Hospitals Trust has made it through to the shortlist of the Public Sector Communications Awards.

The campaign is running throughout 2016 and includes creating opportunities to live a healthier lifestyle for the 5000 staff at the trust.

Staff have walked a combined 50million steps and twitter impressions for the #FlourishatWork hashtag have been seen 1.2million times to date.

Rachel Clark, Brand Director at Wrapped comments: “The Flourish campaign is a story about inspiring a whole workforce to reclaim its health, overcoming the challenges of tough jobs on the frontline, and boosting staff and patient care for the long term. It’sbeen shortlisted because the campaign is demonstrating real results at this NHS trust. Staff are getting healthier and have already walked over 50million steps together, the equivalent of round the world. Social media has also had a huge influence in staff sharing their own positive health stories.”

 

Wrapped and VISR head North with virtual reality

Wrapped and VISR head North with virtual reality

Yorkshire marketing firm The Wrapped Agency is working with virtual reality creators VISR VR in a deal to promote its technology for commercial use in the North.

The partnership aims to target local organisations across sectors including property, healthcare, entertainment, health and safety, training, food and retail.

It will include a VIP event hosted by both firms on 13th July to launch the technology to the Yorkshire business community.

VISR was set up in 2014 by Louis Deane and Lindsay West and creates 360degree and CGI visual content, white labelled apps and branded VR headsets that can be used with smart phones anywhere.

VISR already works with Google, Microsoft, Taylor Wimpey, RBS, Coca-Cola and MacDonald’s to bring everything from new homes and offices to food and film experiences to life.

Lindsay West, VISR director comments: “Working with The Wrapped Agency in the North as our official marketing partner will help us to showcase what we can do and the possibilities now available to brands out there.”

Louis Deane, CEO at VISR VR continues: “It’s not often you get to say truthfully that a technology is going to ‘change everything’ but this really is. Although virtual reality has been around for a while, at VISR we help companies get results with their VR ventures. We’ve already had major success bringing VR to major brands in London and we’re now bringing virtual reality to the North. Our HQ at Hull University means we have access to some of the country’s best developers through our partnership with the university, which has a 20 year pedigree in VR technology.”

Rachel Clark, brand director at The Wrapped Agency adds: “Anyone that thinks virtual reality for business isn’t serious only has to look at Facebook’s $1.2billion acquisition of Oculus Rift to see that its potential is only just starting to be explored.”

 

She adds: ”From a marketing perspective, virtual reality is an extraordinary way to bring brands to life. The technology has come of age and organisations getting involved now have many opportunities. Whether it’s for property developers looking to promote a new building, or healthcare providers needing to train staff abroad in the intricacies of a heart bypass, VR gives people an unprecedented level of access.”

 

Louis Deane adds: “You can create immersive scenarios in people’s offices or in their front room at home. It’s really the holy grail of interactive brand experience and we’re seeing that virtual reality is of great interest to forward thinking marketing directors because of its appeal for consumers, and its position as a transformative communication media.”

Rachel adds: “Our partnership with VISR VR, which is a Microsoft Ventures alumni and a Google cardboard supplier, will help us to offer clients the tools to communicate brand stories on an intimate, immersive and interactive level.  It’s something that flat screen marketing just can’t compete with.”

About VISR VR

VISR VR empowers businesses to create and connect with their customers through virtual reality. It is one of the few companies in the UK that can create content and fulfil an idea from start to finish. VISR VR is a supplier to Google Cardboard and an alumni of Microsoft Ventures. The team is based at The University of Hull and has worked on VR projects for Star Wars, Coke, Taylor Wimpey and Google.

 

About The Wrapped Agency

Wrapped is a senior team of creative marketers that specialises in changing how customers think and act towards brands. Our clients value an approach that pushes boundaries, helps them to stand out from the crowd and gets results. http://www.wrappedagency.co.uk/

5 ways to boost your property brand’s profile

5 ways to boost your property brand’s profile

The real estate business is a competitive land. Every agent wants to shout louder than the next and with internet savvy customers now in charge of their own research, brands are clamouring for market share.

Property is no different to other competitive industries; winning the hearts and minds of your customers at the start of their decision making process is essential.

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So how do you make sure your property agency stands out from the rest? What will make your clients think of you first when they want to buy or sell?

Here are some top tips to inform your property marketing strategy:

1. Remember that how people buy has changed. Instead of looking to a personal recommendation from a trusted friend or contact, (albeit still one of the most powerful introductions), customers now take to google, your website, review sites, blog posts and social media recommendations to inform their decision. To make sure you stand out amongst all that noise, ensure you are playing the game on the right channels and with relevant messages for your audience.

2. Let people see you are human and not just a logo. If people buy people, let your customers see the human stories behind your brand. Show them happy customers, fulfilled staff at work, give them some behind the scenes insight. Instagram for example, with its photo led feed, is an excellent way to do this. With over 14million UK users and over 300million worldwide, we believe it’s highly underused by the property industry.

3. Make sure you look at other sectors for inspiration. The property industry can become a vacuum for ideas when it comes to marketing, so make sure your branding agency works across other sectors to ensure ideas are fresh and relevant for today’s buyer. At Wrapped, we often take our inspiration from consumer brands – from retail to food and from healthcare to travel. Inspiration is everywhere.

4. Create a brand identity that your target audience can identify with. Take a long hard look (again) at your logo and your marketing materials. Are they up to date? What do they say about your business? Do they reflect your vision and values? What brands does your target generation of customers look to? What are your customers’ ‘pain points’ and how can you make life better / easier for them? For example, branding an assisted living scheme to the older generation will need a different approach to positioning a new shopping centre that targets young families.

As a property and retail marketing agency, before we produce any creative work we always conduct thorough research into the target customer. Design should be appealing for that audience, values should chime with them to differentiate what you do. Sometimes it comes down to reassurance through professional imagery, a look and feel of a design that resonates with your customers, or brochures and a website that sell an overall concept or ideal that people can buy in to.

5. Use PR, social media and blogging to your advantage. Be the one who’s well connected – on and offline. Whether it’s via traditional PR coverage in the press or commenting, liking and sharing other property experts’ views on social media. Posting your own regular blogs, hints, tips and updates empowers you to communicate directly with those searching for helpful articles online.

Try offering your potential buyers useful and useable information and build trust with them, ready for when they want to make a purchase. We often help clients to enhance their online profile with well researched and edited blog posts, visual designs such as infographics and information rich videos, keeping them high up the search rankings and top of mind for customers seeking advice.

Creating campaigns that inspire trust, provoke an emotional reaction or simply delight your customers with aspirational design and big ideas can really help you to cut through all the noise in the UK real estate market.

The Wrapped Agency is a marketing agency that focuses on creating aspirational brands and campaigns that win over your buyers’ hearts and minds. From creating new visual identities for developments, to customer led campaigns both on and offline, we help guide our clients through the process of telling a cohesive, strategic story about their property brand to opinion formers, buyers and investors, wherever they are.

To discuss your real estate marketing needs please contact Rachel Clark on 0113 8730100 / www.wrappedagency.co.uk

Leeds Community Foundation partners with Wrapped Agency

Leeds Community Foundation partners with Wrapped Agency

Leeds Community Foundation, the charity that gives back to Leeds people, has taken on marketing firm The Wrapped Agency.

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Image shows: Left to right Martin Holmes, Digital Director at Wrapped, Kate Hainsworth, Development Director at Leeds Community Foundation, Rachel Clark, Brand Director, Wrapped

The Leeds Community Foundation attracts donations from philanthropists and business leaders and distributes grants to vulnerable people across Leeds.

The project work includes brand strategy, creative, PR and digital marketing in the run up to a new launch in May for the charity.

Kate Hainsworth, development director at Leeds Community Foundation comments: “Getting our message out to the Leeds business community is an essential part of our work and The Wrapped Agency is providing us with marketing consultancy on the launch of a new project in May.”

Rachel Clark, brand director at Wrapped, comments: “We’ve been looking to partner with a local charity since our launch last year and we’re so pleased to say we are helping to bring Leeds Community Foundation’s work to life.  It’s a great way to use our skills for an excellent cause and to showcase what we do best.”

For further information, please contact Rachel Clark at The Wrapped Agency on 07557 400973 / rachel@wrappedagency.co.uk

Editor’s Notes
About Leeds Community Foundation
Leeds Community Foundation connects people who want to make a real difference to our city. In 2015 we distributed £3.6m in grants to over 400 groups, who in turn helped over 24,000 people.  When investing in Leeds Community Foundation, donors know that our rigorous due diligence ensures their money reaches the people who need it most and where it has the biggest possible impact.

We have a lot to be proud about in Leeds: a vibrant historic city, full of opportunity, thriving industry, good schools and universities, and beautiful parks. However, not everyone has access to these opportunities. 23% of our young people live in poverty. Those living in some inner city areas live 10 years less than their wealthier neighbours. 15,000 of our residents over 60 years of age are intensely lonely, often having no human contact from week to week. Thousands of charities and voluntary groups across the city work tirelessly to address these inequalities and help their communities. Leeds Community Foundation invests in these groups to support Leeds now and in the future. We do this by distributing grants, convening debates and sharing advice: we are a catalyst for positive change in Leeds.
Leeds Community Foundation relies on the generosity of businesses and individuals who care about their city; who want to ‘give something back’. Together we aim to create a city of opportunity for all. www.leedscf.org.uk

About The Wrapped Agency
We are a senior team that specialises in changing how customers think and act towards your brand. Our clients value an approach that pushes boundaries, helps you to stand out from the crowd and gets results.
We’ll help you to define where your budget can be invested most wisely to achieve your goals. www.wrappedagency.co.uk