The top 20 most hated marketing industry buzzwords
There are so many acronyms in marketing: SEO, CTA, OMG. Only joking. In an industry where jargon can become your own worst enemy, isn’t it time we all start speaking plain English again?
Mostly, as clients you don’t want to know how our marketing agency can ‘optimise your above the fold page with a compelling CTA and SEO’; how we can ‘use PPC and PR to drive customers’. Well, you do, but not in such acronym-heavy, sigh inducing lingo.
As marketing agency professionals, we all get bogged down in jargon and it prevents us from achieving both buy in and budget.
What’s wrong with advising clients that yes, we know our jargon, but no, we’re not going to