The Wrapped Agency has been shortlisted for a national communications award for its work with the NHS.
The marketing firm’s Flourish campaign with the Morecambe Bay University Hospitals Trust has made it through to the shortlist of the Public Sector Communications Awards.
The campaign is running throughout 2016 and includes creating opportunities to live a healthier lifestyle for the 5000 staff at the trust.
Staff have walked a combined 50million steps and twitter impressions for the #FlourishatWork hashtag have been seen 1.2million times to date.
Rachel Clark, Brand Director at Wrapped comments: “The Flourish campaign is a story about inspiring a whole workforce to reclaim its health, overcoming the challenges of tough jobs on the frontline, and boosting staff and patient care for the long term. It’sbeen shortlisted because the campaign is demonstrating real results at this NHS trust. Staff are getting healthier and have already walked over 50million steps together, the equivalent of round the world. Social media has also had a huge influence in staff sharing their own positive health stories.”