The Brief

How we got over half a million impressions in one month for Armstrong Watson

On becoming the largest UK accountancy partner of Xero – the global behemoth of accounting software – Armstrong Watson appointed Wrapped to raise its brand awareness among new and existing clients.

The Strategy

We began by holding workshops with their in-house team to challenge assumptions and wrap our heads around the data, the results and the insights we uncovered in the process.

We took the time to understand the audience and segmented based on facts before looking at what made the decision makers within each segment tick. Really tick.

By fully understanding their information needs and buyer behaviour, we identified a clear need for a new mini-website, backed up with a digital campaign to drive the traffic.  This included videos, emails, direct mail client communications, pay per click, paid media, social push and the creation of the hashtag #GetOnBoardWithAW.

The Results

The impressive impression and click through rates achieved is the direct result of making sure Armstrong Watson was the best at giving clients and potential clients the information they needed, via the channels that got their attention and standing out in the marketplace.

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