The Brief

How we helped NHS staff in the North West burn 2 million calories in 8 weeks

The University Hospitals of Morecambe Bay NHS Foundation Trust employs over 5000 people in the North West. One of the Trust’s core values is its people and last year they tasked Wrapped with devising a campaign that would encourage staff to adopt healthier habits which, research has proven, improves patient outcomes.

The Strategy

Kate Eady, Creative Director at Wrapped says: “The Flourish story is about inspiring a whole workforce to reclaim its health, overcoming the challenges of tough jobs on the frontline, and boosting staff and patient care for the long term.”

The trust encompasses five hospital sites across a total area of 1000 square miles and communication with staff across the sites has in the past been difficult.

So how amazing would it be to improve employee wellbeing, whilst maximising patient care?

The Results

In just eight weeks since the Flourish launch, staff have walked a massive 50,228,739 steps (equating to over 2million calories used!). There have been over 595,199 impressions on twitter and nearly 84,000 people reached.

Wrapped and the NHS have also been shortlisted for a national award for the campaign.

We expect a lot of ourselves

What do you stand for? We hope you’ll give us a chance to help you define it and then tell the world.