The Brief

How we achieved 36% of the year’s target on a 3-week campaign delivery deadline

Leeds based clinical software development company, TPP has always invested heavily in hosting high quality recruitment days at universities – working with lecturers and comedians to attract interest and offer on-the-day interviews to prospective applicants.

 

Attracting top students from the best universities across the UK to live and work in the North has always been challenging for businesses though. So, with just three weeks to go before their next graduate recruitment events at Oxford and Cambridge universities, TPP challenged Wrapped to help them raise awareness and interest among students to boost attendance.

The Strategy

To help the company achieve its target to recruit 50 high calibre developer graduates by the end of 2017, we planned and delivered a through-the-line campaign incorporating a mix of traditional and digital promotional activity centred around this first event.

This included demographically targeted OOH and magazine advertising, flyers, giveaways, focused social media marketing and PPC campaigns, all underpinned with our new hashtag #TPPtop50.

We also developed a bespoke microsite to contain all the information prospective graduate applicants would need to make an informed choice and created an ongoing social media plan for the company to manage in-house.

The Results

Following our campaign, TPP has already interviewed 63 interested candidates and successfully recruited 18 new graduates to the company – 36% of the year’s target. We’re now working on Phase 2 of the campaign, targeting students and graduates with an undecided career path.

TPP’s campaign is working because it’s getting the works. Get Wrapped IS the works.

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