Paid search, or Pay Per Click (PPC) campaigns are important in helping your company appear on Google for people who have searched for terms (or keywords) that are relevant for your industry. It’s a fantastic opportunity to gain an advantage over competitors. The PPC...

There’s been plenty to talk about in October’s digital roundup, from social media sites shutting down to privacy issues throughout the industry. Here, we outline the top bits of news that marketers and business owners need to know from October 2018. Instagram copies...

It can be difficult knowing where to start with creating blog content. An empty page seems overwhelming, how can you engage your audience? How do you get seen in a busy online world? Blogs are valuable content. They serve as brilliant social fodder and, if done well,...