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Know your audience

Do you know your audience? I mean, can you really picture them? Who are they? How do they digest information? And, most importantly, what messaging will affect them the most? Defining your target audience and creating detailed personas is a crucial part of any...

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Emily’s Digital News – The Facebook Edition

We made it – we have managed to reach the end of January! It’s been a full-on month with some pretty big digital news – one being so meaty we will focus this month’s blog on that… The Dreaded Facebook Algorithm Change and how to approach it. You have probably already...

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We expect a lot of ourselves

What do you stand for? We hope you’ll give us a chance to help you define it and then tell the world.