This week is a big week for changes in the LinkedIn world – alongside their Company Pages enhancements, they have up-ended their advertising platform to become more objective driven. Not a bad idea, forcing advertisers to think about the reasoning behind their...

This week, you may have spotted a few differences whilst you are browsing on your LinkedIn company page. LinkedIn have been reviewing the way that company pages work to streamline management for Page Admins, increase employee engagement and grow audiences. Sharing...

Paid search, or Pay Per Click (PPC) campaigns are important in helping your company appear on Google for people who have searched for terms (or keywords) that are relevant for your industry. It’s a fantastic opportunity to gain an advantage over competitors. The PPC...