Latest digital news – September

Latest digital news – September

Emily's digital news banner

Hello, I’m the Social Media and Digital Comms Manager at Wrapped, and each month I am going to be rounding up the latest news that our Digital Team have spotted around SEO, PPC, social media, websites and content marketing.

In this month’s blog, Google have been busy preparing for a switch to mobile-first indexing and launching a book now button in the local knowledge panel. Whilst Facebook work on cover videos, integrating with Instagram stories and 360-degree adverts.

Is your website ready for Google’s switch to a mobile-first index?

Mobile search

After previous tweaks to Google’s algorithm in the last couple of years to favour sites that are mobile responsive, they have now announced that in early-to-mid 2018 they will be switching to a mobile-first index.

It means that it is now crucial for your websites to be updated and checked to confirm that it is mobile responsive, ensuring you don’t lose your place in search results once the switch takes place. There are no confirmed timelines as yet for the switch, and websites that are already responsive shouldn’t notice any issues.

You can read more about the change in the Search Engine Journal. If you want to talk to us to conduct an audit on your website to determine if it will be affected, contact us at [email protected].

Google will now let you ‘book’ directly from the results page

Google Book Now feature

Back in 2015, Google began testing the ability for searchers to book appointments using the local knowledge panel on a search results page. In the last month, the functionality has become available for everyone who is logged into a Google account and using Chrome.

It’s another effort to make user journeys quicker, more efficient and more mobile-friendly.

When you initially search for the brand, you get the prompt ‘check schedule’. If you click on this, it takes you to a maps page, letting you select a date, time and service.

Facebook launch cover videos

Facebook cover video screenshot

Have you visited our Facebook page recently? If so, you may have noticed something different about it – a little more movement perhaps?

Facebook has recently launched the ability to replace cover images with videos, with the aim of making business pages more engaging for the visitor and to provide richer experiences. We love this concept and plan to use the functionality to showcase our latest portfolios, campaigns, and people stories.

Facebook test using Instagram stories on the main app

Instagram photographs of food

Facebook is determined to have Stories featured on its app – it’s now testing the functionality with Instagram. It introduces a new option for photos and videos created with Instagram to be shared to Facebook directly from their app, as well as to Instagram Stories.

It will be interesting to see if this Stories functionality if made live, will stick – as previous attempts to add Stories to Facebook have not appealed to users. Watch this space!

John Lewis becomes the first UK retailer to use Facebook’s 360-degree adverts

John Lewis Facebook advertisingIt’s getting towards that time of year where all marketers start watching John Lewis keenly waiting for hints of their Christmas campaign. But, this week they popped up on our radar because they became the first retailer in the UK to start using 360 adverts on Facebook. Online shoppers are now able to view select goods from all angles before purchasing through a quick buy process. Speaking to The Drum, John Lewis’s Senior Manager for Social Marketing says:

“Facebook is such an important platform to reach customers and as Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future.
This trial forms part of our strategy to offer our customers more inspiring experiences both in shops and online.”

If you would like to talk to us about any aspect of your brand or marketing, contact us at [email protected].

The Family Business Conference – 19 October

The Family Business Conference – 19 October

Thursday 19 October marks Cumbria day for family businesses and what better way to celebrate than by attending the second annual Family Business Conference in Cumbria.

The conference is managed by Sue Coulson of The Family Business Network Ltd, a safe environment for family businesses to socialise, learn from each other, and access innovative additional support when needed. The network was founded in 2014 by Sue, via the Cumbria Growth Hub. Since then, the network has evolved to become its own company in June 2016 – supporting a wider location of not just Cumbria, but also Lancashire, Yorkshire and other surrounding areas.

This year marks the second annual conference, being held at the Halston Hotel in Carlisle, and we are delighted that Wrapped Agency are a partner in helping this conference reach as many family businesses as possible. The conference is also being ran in partnership with Armstrong Watson, who are currently celebrating 150 years of supporting, advising and protecting family businesses across Northern England. It plans to be bigger and better than the first conference, which was held in October 2016.

So, who will be there?

We are excited about this year’s line-up, which includes some household names and rising regional stars. One of the highlights will be a panel debate including Rebecca Falder from Manchester-based paint makers HMG Paints, who supply huge projects like Manchester library and Aardman Studios – who you might know from big films such as Wallace and Gromit!
The Next Generation panel session will also include Hawkshead Relish who hold 50 Great Taste Awards; Twoey, a manufacturer of educational toys based in Cumbria; and Wold Top Brewery from the Yorkshire Wolds.

We will also hear from Robinson’s Brewery as a headline speaker – who will be telling us how he has worked with heavy metal band Iron Maiden to create a series of new punchy ales. Some of our other speakers include Fred Story of Story Construction and Story Homes, Bells of Lazonby and Jonathan Lee who will be sharing a ground-breaking collaboration between the media, businesses and 10 chosen families who are willing to share their stories in print, film and on canvas.

Interested in coming?

If you are a business and this conference sounds right up your street – please do come along, meet everyone and pick up helpful tips and advice from other similar companies. Tickets are priced at £38 and this includes lunch. You can register for the event here.

Get in the mood for the event early, and keep up to date with announcements ahead of the day by following the event on social media through using the hashtag #fambizconf or liking the Facebook page.