As ever, it’s been a busy month in the world of digital news! Today we talk about Facebook further reducing the number of people seeing your organic content, Twitter increasing the length of their tweets, Google shopping and Vimeo Live.
Facebook introduce new ‘explore feed’
In the last week, a big bit of social news hit the headlines. Facebook are trialling a new ‘explore feed’ – a separate feed to your main news which will allow you to follow updates from the brand pages that you have chosen to follow.
Sound great? Maybe not so much, as this change now means than organic posts will not be featured on your followers main news feed unless you pay to promote them as adverts. The news feed will now all be posts from family, friends and adverts.
Will people go out of their way to have a look at a second feed, purely focusing on brands? I’m not sure that’s likely, it’s going to be hidden in the main menu and something that people will most likely forget about. So, it means that Facebook marketing strategies will have to change.
Organic posts have been getting less and less impressions, with most organic posts only being seen by around 16% of your followers, and this percentage was dropping rapidly in favour of promoted content. It’s a trend we have seen coming, but has a big impact if it is rolled out globally.
Twitter test increasing the length of tweets to 280 characters
There are times when you struggle to fit your content headlines or thoughts into 140 characters. You resort to shortening words, cutting out the engaging language to keep the necessary descriptors, or plain old cutting out grammar. It can be frustrating.
So it may come as a relief that Twitter are currently running a global test on doubling the character limit to 280.
Some people are outraged! They think that it is taking away the USP of Twitter, giving us longer tweets will allow for people to drone on, less short and snappy lines – more waffle instead.
You will know if you have the extended character limit if the countdown in the bottom corner has changed to a circle rather than the number on its own.
Google Shopping will now compete with other retailers for the top search slot
At the beginning of this month it was announced that Google Shopping must compete in ad-space auctions with other retailers for the right to appear at the top of the search results. This is an effort to comply with the European Union anti-trust ruling.
This means that Google Shopping now has to operate as its own separate business, giving other comparison sites a chance at being in the top spot.
Twitter releases ‘night mode’
I love this, I now have it permanently switched on because I’m not a huge fan of bright white glaring screens. You now have the ability to toggle between ‘day mode’ and ‘night mode’ on your Twitter settings which will change the screen to black features or white.
You can do this by clicking on your profile picture from the main homepage, and the last option on the menu is ‘night mode’.
Vimeo launches new ‘Vimeo Live’
After the rapid growth in popularity of social media platforms such as Periscope and Facebook Live, Vimeo have launched Vimeo Live – a live streaming platform for professional events. It’s a feature that the Vimeo community asked for and they have delivered; enabling events, webinars, conferences and concerts to be professionally live streamed across the platform.
The Live plans are separate to their usual hosting plans, and range from £70 per month to £750 per month, all of which offer unlimited viewers, no ads and HD.
Facebook announce new ‘order now’ feature for food delivery orders
Facebook recently announced they are testing a new feature which will allow people to order takeaway food directly from their app – another way of trying to prevent Facebook users from ever needing to leave Facebook.
It’s going to be indicated by a hamburger icon in the main navigation, letting Facebook users place food pickup and delivery orders from their favourite restaurants using Delivery.com or Slice.
Snapchat release augmented reality art
Earlier this month, Snapchat launched a new augmented reality art platform, allowing art to be pinned to specific locations in augmented reality so that when users hold up their phones they can see it in the right spot – kind of similar to seeing Pokémon in real places on your phones.
Google doubles Adwords budget spending
Google recently made a change to the way that Adwords budgets can be used, campaigns now are able to spend up to twice their average daily budget – meaning on high traffic days costs can hit double the level you have set.
Google have said that this is to help advertisers reach their goals better, reassuring us that it will be balanced out by days when costs are below budget. You will never be charged more than your monthly limit, so there is no need to panic.
You have previously been able to overspend on a daily budget if there is high traffic, however this was limited to 20% rather than double.