This month was a big one for social media and data privacy being in the news, but there are a few important tidbits that are worth noting for marketing!
Wetherspoons calls it a day on social media
Some of April’s biggest social media news was that pub chain J D Wetherspoon is quitting social media. They tweeted to their 44,000 followers that their firm’s head office and 900 pubs will quit Twitter, Facebook and Instagram, which they did immediately.
The chain has suffered some bad publicity across social media, and much of its activity on the platforms has been involved with dealing with complaints. It’s said that the decision has also been taken following recent publicity over the use of social media to criticise MPs and others, especially those from religious or ethnic minorities, but also because of concerns around the “misuse of personal data” and “the addictive nature of social media”.
Some have claimed that the firms announcement is a publicity stunt, but Wetherspoons maintain it is purely a business decision. It’s going to be interesting to see if anyone follows suit, but as for the publicity stunt theory – we certainly have heard the name Wetherspoons mentioned a lot in the last few weeks!
Twitter bans bulk tweeting
There’s been a huge change in the world of Twitter this month too as the rules surrounding duplicate tweets have now come into force. Whereas you used to be able to post the same tweet multiple times, since 23rd March it is now against the platforms usage guidelines to post duplicative or substantially similar content either from single or multiple accounts.
Whilst this may make things slightly harder for those who want to consistently promote something like a piece of content, an online course or event, we think that this change can only be a good thing as it encourages us to be more creative and present on the platform, and after all that’s what social is all about.
Facebook is now more popular than ever
Last week it was announced that despite all the controversy surrounding Facebook and its involvement in the privacy scandal over user data, the average number of monthly active Facebook users for March rose by 13%. It seems that it’ll take more than this scandal to break this mighty social media platform, and it shows how important it is to consider Facebook and other social media in your marketing strategy, as long as you work diligently with data and creatively with content.
Getting ready for GDPR
You might have noticed that you’re suddenly being bombarded with emails from companies telling you they’re updating their terms of service. That’s because they’re all getting ready for the EU’s forthcoming efforts to protect our personal data.
Although the changes don’t come into force until 25th May, companies are adjusting their privacy policies to let users know what they’re doing to make sure they’re in line with the new regulations and how they’ll store and protect your data. It’s worth checking you’re happy with each individual company’s new policies, as they will all vary.
What’s App raises minimum age limit to 16
At the moment, the minimum user age for the messaging platform is 13, but ahead of the EU data privacy regulations coming into play later this month they’ve announced they’re raising the age limit to 16.
Although What’s App has not said exactly how the rules will be enforced, users will have to confirm their age when they’re prompted to agree to the platform’s new terms over the coming weeks.
It’s great to see that What’s App are doing something to protect teenage minds and self-esteem, but there it is a tricky situation for 13-15-year olds who are now used to being able to use What’s App to keep in touch with friends and family.