Hear from Emily O’Brien, Head of Communications at Wrapped Agency, who covers how to create a content strategy that packs a punch.
We ask her how to tailor content for the platform that it’s on, how to ensure that we are delivering the appropriate key messages for your audience, and which businesses actually need to invest time and resource into creating a detailed content strategy.
What does a content plan actually cover? Is it social media, website content or more?
And what does a content strategy actually look like? We highlight what it needs to include, who it will be used by, and the teams that should be involved with delivering great content to drive results from your online and offline communications.
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