Too often important decisions are based on assumptions resulting in an overlooked strategy, no understanding of target audiences and a ‘one-size fits all’ communication approach. In an unknown and unpredictable world, insights have become the key to making smart and logical choices.
Understanding exactly who your target audience is, their behaviour, personality and the messages they respond to through insights is critical to make the best decisions for your business.
In this podcast episode, Brand Strategist, Kate Eady, chats to Barry Singleton of Scaled Insights, on using Behavioural Artificial Intelligence to recognise customer behaviours, understand customer personalities and look into future trends and decisions of target audiences.
Listen to the full podcast below.