As customer behaviours and patterns continue to change to reflect the uncertainty of the COVID-19 crisis, the way in which we communicate must reflect this too.
Customers are looking for information that’s important to them, which gives brands the opportunity to build meaningful, authentic relationships. But it also means competition to gain customers’ attention is at an all-time high. With so much noise, how do you get heard and stand out from the crowd?
In this podcast episode, Brand Strategist, Kate Eady, chats to Phil Woodford, Director of Corporate Affairs at University Hospitals of Morecambe Bay NHS Foundation Trust, on transformation in the healthcare industry, understanding behaviour changes and reflecting brand messages to meet customer needs.
Listen to the full podcast below.
Please note: This podcast was recorded via Zoom.