18 months after originally supporting video content on the platform, LinkedIn has started to roll out its new live streaming service, ‘LinkedIn Live’. Due to the success of other live streaming services found on other platforms such as Facebook, YouTube and Twitch, the move comes as no surprise, however we don’t expect to see many gamers suddenly converting to LinkedIn! Instead, the platform will focus on events, conferences, product announcements and more business-centric content.
In an interview with TechCrunch, Pete Davies, the director of product management at LinkedIn, said: “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” and that “Live has been the most requested feature.” The feature is only in the beta stage at the moment and has only been released to a handful of users in the US, it’s unclear when the LinkedIn Live will be available to all of their 600million users.
We’re excited for the live streaming to be released and believe it will add a huge education aspect to the platform. There’s no doubt that we will continue to see people championing the message ‘LinkedIn isn’t Facebook’, but with all the recent changes made by the platform in the last few months such as their company page updates and the changes to the Campaign Manager, it’s becoming more and more like a social platform compared to when it was just an online CV. We predict big things for LinkedIn in 2019 and can’t wait to see what they plan to release next.