Twitter’s new Snapchat filter - 18 February 2019

| Written by Henry

With the rise of Snapchat and Instagram stories, we are in the age of user-generated visual content. It appears Twitter is the latest company to test out adding a camera feature, which would allow you to put text overlay on photos, videos, and live streams before sharing it to your followers. The feature, which was first reported by TechCrunch, is called ‘News Camera’, and was discovered in Twitter’s code. It has a similar look to the short-term image sharing Snapchat.

Twitter has become renowned for a place to get fast, up-to-date news, and a few years ago changed categories on the App Store from ‘Social Networking’ to ‘News’. This new image sharing feature could create a whole platform of civilian journalists, or it could increase the number of selfies found on the platform. Another purpose seems to be getting more organised visual content on the app, which will, in turn, help sponsored posts which feature photos and videos, to blend in.

Twitter has confirmed the feature is a mid-development stage and there isn’t a timeframe for release currently, however they have said it could be rolled out in the first half of 2019.

Twitter are relatively late adopters when it comes to improving visual content on their platform as they haven’t released a Snapchat Stories feature like every other social media platform… yet. This new feature could be the perfect way to combat Twitter’s character limit and ensure engaging content remains on the platform and continues Twitter’s successful in 2018 to 2019.

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