It’s important to keep up to date with all industry news and updates, and at our team at Wrapped have predicted the biggest digital trends to dominate 2019.
Speaking up about Voice Search
According to ComScore, 50% of all searches in 2020 will be Voice Searches. With this stat in mind, it comes as no surprise that we believe this trend will dominate next year.
Voice Searches can be found on most smart phones, usually through different Digital Assistants such as Apple’s Siri, Microsoft’s Cortana, and Amazon’s smart speaker, Alexa. Through Artificial Intelligence (AI) and Machine Learning, these digital assistants are evolving to understand user intent and behaviour through available information to help consumers take action.
In 2019, Digital Assistants will be integrated into even more products which are part of your everyday life, such as computers, watches, speakers, and TV’s. As AI and Machine Learning improves, these assistants will be producing higher levels of Voice Search accuracy and will begin to understand the context and intent of the user.
Progressive Web Apps
Progressive Web Apps (PWA) use modern web capabilities to deliver an app-like experience to its users. These may not be a new idea, but we believe they will make their mark in 2019, with websites and apps taking a huge step forward.
There are plenty of benefits to PWA compared to regular sites or apps, such as their adaptability to different types of smart devices, the user’s convenience being at the head of development, and the self-updating features.
All eyes on Image Search
With Google Lens coming to iOS devices and the partnership between Amazon and Snapchat, using your phones camera to purchase items will become more mainstream in 2019.
It was announced on 12 December that Google Lens would be launching on iOS devices through Google’s search app. The Lens is an AI-powered tool allowing you to detect objects through your camera and offer actions based on what it sees, for example if you see a dress you like when shopping the lens will suggest similar items of clothing.
From 2014- 2019, the image recognition market is predicted to have increased annually by 21.6% and will be worth $25.65 billion next year. Numerous retailers are releasing their own visual search tools and we expect this trend to continue to grow.
Time to be responsible
2018 hasn’t been the best year for of the reputation of social media platforms, and we’re sure they’re looking ahead to a better 2019. Privacy issues and the increased awareness around mental health have dominated most of the news around platforms. With this in mind, we believe next year the focus will be on socially responsible advertising to help regain lost trust.
There have been countless examples of platforms putting unsuitable adverts in front of users which can cause them distress, such as this example of bereaved mother. With the advancement in AI, technology firms should soon be able to identify this change in circumstances and making relevant changes to the adverts they show to people.
The platforms will need to show more responsibility in their advertising to rebuild relationships with their users, or they risk long-term damage to their reputation.
We’ve made our digital predictions for 2019, and we would love to know yours! Message us on social media to share your own!