Flourish Initiative for The Newcastle upon Tyne Hospitals NHS Foundation Trust

Flourish is the initiative for Newcastle Hospitals which liberates everyone’s full potential, improves their mental and physical wellbeing and ultimately improving outcomes for patients in the long term.

The brainchild of Dame Jackie Daniel (the CEO of Newcastle Hospitals) is addressing the need for, a well well workforce, quality improvement, sustainability, behaviour and culture, leadership and development, and the importance of being valued and recognised. We are now developing the Flourish programme for the future and work closely with Senior Directors and the communications team to bring the Flourish programme to life.

Insights & Understanding

We began by researching and understanding behavioural trends of healthcare organisations, to try and understand what matters to the 17,000 staff members and the best ways of reaching them through key messaging. Doing this gave us the foundation from which we could build this programme.

Intelligently Creative

Creating the visual identity and concept ideas, we ensured that everything was designed with emotion-led awareness and audience feedback in mind.

Working collaboratively with senior management and the audiences throughout this stage; we finalised concepts and campaigns to drive engagement and motivate staff.

Creative Roll-Out, Campaigns & Delivery

We create campaigns and engagement across all platforms, encouraging update through the website, e-news, social media and digital marketing. We supply toolkits, printed assets and merchandise pushing the programme out widely across the largest NHS Trust in England.

Interactive Media & Website

We have designed and built a new robust website for the Flourish programme so that it is a go to hub for the whole organisation.