Research-led, creatively delivered campaign for Hunters
At the heart of our third annual campaign with Hunters lies relevant, emotionally-resonant design. This forms the basis of the award-winning work we produce in partnership with the senior team at this, the third largest estate agency brand, and part of the UK’s biggest property franchise group.
Immersion, Research & Behavioural Insights
In a crowded marketplace, we plan for success by taking the time to understand the wants, needs and preoccupations of different types of customers who use Hunters including landlords, vendors and the agents themselves.
The needs of customers between 2019/20 and 2020/21 are obviously very different, and it was important for us to understand the motivators and values to ensure Hunters were meeting those needs.
Value, reassurance, trust and face to face expertise came out top.
Creative Strategy & Roll-Out
Based on the findings that came out of our listening and understanding, we developed an emotionally-led creative route to communicate with customers in a way that matters to them. Going back to the heart of Hunters – and traditional values – we found that the people behind the business matter to customers in each locality.
Underpinning the roll-out is clear, positive and reassuring messaging, with bright and playful supporting imagery, which rolls out seamlessly across all of Hunters’ platforms, with video, motion graphics and photography.
Photography, Videography & Illustration
Photography, videography and illustration played a huge part in the visual delivery of the Hunters campaign, demonstrating the people-focused solutions that Hunters provide. We directed, planned and organised a full photo and video shoot of their people and customers; alongside a two-day outdoor photoshoot filming on location.
Working with digital suppliers, the campaigns delivered:
• 1,312% increase in valuations March 2021 compared to March 2020
• 56% increase in leads Year on Year
• 422% increase in conversions from newly branded landing pages