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B2B vs B2C marketing: What’s the difference?

23 Nov 2021

The abbreviations B2B and B2C are sprinkled liberally over marketing text books and guides – but how do they shake down when it comes to the crunch?

We’ll explore how B and C might be next to each other in the alphabet, but they need a very different approach when it comes to marketing.

This interactive session has been developed for Teeside University’s Digital Marketing masters students as a part of their Digital Marketing module. If you’re interested guest lectures, get in touch.

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