B2B vs B2C marketing: What’s the difference?

23 Nov 2021

The abbreviations B2B and B2C are sprinkled liberally over marketing text books and guides – but how do they shake down when it comes to the crunch?

We’ll explore how B and C might be next to each other in the alphabet, but they need a very different approach when it comes to marketing.

This interactive session has been developed for Teeside University’s Digital Marketing masters students as a part of their Digital Marketing module. If you’re interested guest lectures, get in touch.

Want to know more?

We love what we do. If you would like to talk to us about your brand, contact us at [email protected] to have a chat with our friendly team about your requirements.