The abbreviations B2B and B2C are sprinkled liberally over marketing text books and guides – but how do they shake down when it comes to the crunch?

We’ll explore how B and C might be next to each other in the alphabet, but they need a very different approach when it comes to marketing.

This interactive session has been developed for Teeside University’s Digital Marketing masters students as a part of their Digital Marketing module. If you’re interested guest lectures, get in touch.