Where: Online over Zoom

When: Tuesday 5 July at 12 noon

This is for you if: You’re keen to get under your audiences’ skin and understand what makes them tick.

You’ll come away with: A fresh take on how data and research can help build deeper, more meaningful connections with your audiences. As programmatic targeting improves, demographic profiling is increasingly outdated and unhelpful. Instead, craft your digital campaigns around behaviours and motivators – what people want and need. Here’s how.