Turning a business’s digital marketing from ho-hum to wow starts with getting forensic. Martin and Solveig walk you through how to work out what’s working – and what’s sleeping on the job.

They’ll explain what to include, how to unearth the information and what to make of your findings.

This interactive session has been developed for Teeside University’s Digital Marketing masters students as a part of their Digital Marketing module. If you’re interested guest lectures, get in touch.