Creating Resilience Despite Disruption: Part One of Seven
Tuesday 9th June 2020 – 10:00am
This session is the first in our Creating Resilience Despite Disruption webinar series that is ideal for business owners and marketing managers interested in learning and understanding the principles and fundamentals of an effective digital marketing strategy.
In this initial workshop, you will learn a how to understand your audience and their needs to make informed decisions. This session will take you through the research process of beginning your digital strategy and will be covering the following topics:
• How to collect data to inform your decisions
• How to identify your key target audience groups
• Ways to profile and create personas for your audience
• Understanding the needs of your audience
We will have specialists on hand throughout the webinar to answer your questions live, plus a chance to discuss anything with our directors following the workshop.
We recommend signing up to the full seven-part series to gain the most value from our insights, knowledge, and advice to implement and execute an effective digital marketing strategy. Sign up here.
This webinar will run for approximately 45 minutes.