Leeds Digital Festival – Smarter Branding Strategies For A Covid Business Era

29 Sep 2020

In a digital world of visual marketing overload, where product developers and service providers compete to instantly gratify screen-obsessed consumers with induced attention-deficit disorders, smart branding is king.

If you get it right, the world watches, listens, and buys. If you get it wrong, nobody notices you.

Join our panel of experts in digital insight, brand creation, legal protection and digital deployment for unique insights, practical advice, and clear strategic guidance about:

– The functions and features of brands, and how to optimise them.
– What to do when conceiving, creating, developing, and marketing a brand.
– The three strategic imperatives to deliver brand standout and maintain relevance.
– The importance of continual assessment and development.
– Understanding consumers’ motivations/behaviours and the key drivers of digital engagement.
– Why aligning the key functions for delivery across the brand lifecycle benefits brand owners, and the risks posed when they’re not.

This virtual event is for anyone who believes that smart branding can attract customers, has a role to play in achieving that, and is open to new ideas about how to make it happen.

Find out more information and book your ticket here.


Simon Preece – Owner of Bigger & Better Things

In a world of sameness, Bigger & Better Things deliver a crystal clear and differentiated brand strategy for businesses. Delivering growth by making brands uniquely distinctive, highly memorable, and identifiably iconic.

Simon is skilled in the development of global brand strategy, challenger brand creation and product innovation, bridging strategy into persuasive creative execution. Simon has managed the growth and development of many of the world’s largest FMCG brands for clients including P&G, Kimberly-Clark, Nestle, Arla Foods, Durex, McCain and many others. His passion is the development of challenger brands, working to make The Saucy Fish Co., Heck Sausages, Gressingham Duck, Astonish and Buster plughole care products household names.

Kate Eady (Owner) and Becky Matheson-Bruce (Digital Marketing & Strategy Director) of Wrapped Agency

Wrapped is a leading, results-driven integrated marketing agency packed with informed, intelligent, creative thinkers and makers. Its in-house team of brand and multi-channel strategists, with hundreds of years of blue-chip marketing experience between them, are helping brands right now to become agile, think differently and create opportunities resulting in measurable growth, even during a worldwide pandemic.

Kate has decades of creative industry and marketing experience. Day to day she works closely with business owners, CEO’s and senior leadership teams to explore possibilities for the future of their businesses. Her vast experience includes business consultation, brand strategy, creative thinking, and delivery; enabling businesses to create big change with exciting results.

With over 15 years’ experience, and most of those in SEO and digital marketing, Becky is a go-to expert when it comes to creating and implementing hard working, agile, multi-channel digital strategies that generate results. With Google AdWords and Analytics accreditation, and time spent training as part of Google’s Digital Garage on Tour, Becky now leads a team of social media and digital marketing experts at Wrapped.

Barry Singleton – Chief Relationship Office at Scaled Insights

Scaled Insights is an SME conceived in Toronto, incorporated in the UK in Leeds. Located at Nexus, the University of Leeds’ innovation hub, they are developing AI-based solutions to help organisations better understand human choices, decisions and attitudes by harnessing the power of Behavioural Artificial Intelligence, big data and natural language processing. The company is backed by IMC and Nationwide Building Society and is discovering new behavioural insights that seek to solve big data’s inherent weakness, going far beyond simple demographics.

In 2018, Scaled Insights were awarded the ‘Best AI start up’ company at the Global AI Awards. Scaled Insights are uncovering the predictive power of combining big data with psychology, linguistics, behavioural economics, natural language processing and computer science.

Alex Newman – Head of Intellectual Property at Irwin Mitchell

Irwin Mitchell is a full service law firm, which means the firm can advise you in relation to any area of law.

Alex is the national head of the IP team at Irwin Mitchell. Irwin Mitchell’s IP team are experts at intellectual property strategy, protection, exploitation and enforcement both in the UK and internationally.

Alex is a highly regarded disputes lawyer, having helped SMEs, national and international businesses (including many household names) resolve disputes relating to patents, breach of confidence, trade marks and passing off, copyright and design rights. He is known for providing thoughtful, bespoke recommendations to address clients’ IP related issues, with their goals in mind at all times. This is why he is a go-to and trusted advisor for many of the firm’s clients.

Find out more information and book your ticket here.

Want to know more?

We love what we do. If you would like to talk to us about your brand, contact us at [email protected] to have a chat with our friendly team about your requirements.