Wrapped Up Close

Every second month we invite you to join us at our Wrapped offices (or online if appropriate) for a deeper dive into key topics in brand, digital, and design.

These sessions are for Senior Marketers, Directors and designers, and will be discussion-led in a workshop-style format. These will challenge and inspire attendees, building trust, confidence and knowledge.

21 Sep 2021

Understanding your audiences online

Tuesday 21st of September, 10.00 am

Truly understanding your audience is key to any digital marketing success. Join our digital team and learn how exactly that to ensure your next campaign drives you the best possible results.

What will be covered?

  • Creating user profiles and understanding your target audience
  • Understanding touchpoints and the stage of awareness of each touchpoint
  • Mapping user journeys
  • Content hierarchy – what are we saying to your customers at each stage of the buying process. 
  • How to prevent overwhelming and overselling your business online – building trust and confidence instead. 

 Who is it for?

  • Senior Managers and Marketers
  • Digital Strategists
  • Owners and Decision Makers
  • Senior Content Creators

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