The Brief

The Leeds Community Foundation tasked Wrapped with launching The Leeds Fund, a new fundraising vehicle launched in 2017.

The Strategy

With TV presenter Gabby Logan as its patron and Prince Harry supporting and celebrating the first birthday, we are proud of creating The Leeds Fund.

We designed the new brand identity, launch film and advertising campaign for the The Leeds Fund, launching the ‘Be part of something incredible’ campaign with the #GiveLoveLeeds hashtag.

The Results

#GiveLoveLeeds has empowered the city to get involved, with over 17.5million twitter impressions so far. The ASDA Foundation has just donated £380,000 to the cause.

The campaign is now being replicated in Bradford with the charity ‘Give Bradford’, and we have created their website and marketing collateral. 

We expect a lot of ourselves

What do you stand for? We hope you’ll give us a chance to help you define it and then tell the world.