The Brief

Following a major global brand refresh, Tunstall commissioned Wrapped to develop a new CMS and website, to better reflect the new brand, improve user experience and the ability for Tunstall to track user behaviour.

We also rebranded off-line collateral such as case studies, brochures, exhibition stands and marketing assets. With a large industry conference only a couple of weeks away, we were determined to launch the site and the newly branded exhibition stands in time to showcase their digital journey and new messaging at the event.

The Strategy

In keeping with the new visual identity and updated brand messaging to reflect the move from analogue to digital, we designed a built a new website with a simple architecture that put the spotlight on case studies and the people behind the solutions.

The website focused on user experience, the end user benefits, and was supported with a substantially improved search functionality, responsive for mobile.

We merged the website with a separate blog microsite, in order to improve search engine optimisation and editor efficiency.

The Results

By incorporating all blogs and replacing past PDF download functionality with searchable content, the new site contained more than 500 pages of new and updated content.

The site is now consistent with the global brand, and works across all devices.

We expect a lot of ourselves

What do you stand for? We hope you’ll give us chance to help you define it and then tell the world.