The Brief

Westmorland Sheepskins was set up over thirty years ago, specialising in genuine sheepskin, wool and leather goods. They approached Wrapped to help them modernise the brand and logo, whilst keeping the traditional illustration style that they really liked about their existing logo.

The Strategy

The logo and new branding wanted to stay true to their heritage whilst becoming more up to date and fresh. They wanted their website to link into their database to show their products, and pricing – allowing them to update their stock in the database they knew, rather than through the website CMS.

We loved creating the new branding design, keeping the illustrations but refreshing them – using a modern typeface and colour palette. We ensured to capture the individual style of illustration that they wanted.

We explored the concepts that they liked through mood boards and Pinterest themes, homing in on colours, themes, illustration, fonts and photography styles that they liked.

The Results

We created a new ecommerce website that has helped to increase sales, design branded graphics for use on social media, mail shots and labels.

We expect a lot of ourselves

What do you stand for? We hope you’ll give us chance to help you define it and then tell the world.