We worked with the Brokerplan Directors on a full #GetWrapped to showcase the opportunities available through content and visual branding and online marketing, including website development.
The entire Wrapped team involved got to understand Brokerplan’s services and growth goals through an audit, initial discovery session and a full workshop. We devised a strategy covering online marketing and branding. The strategy went into detail on their SEO, PPC, social media, content marketing and website structure.
The creative rollout followed including brand identity, website development, full copywriting, and all marketing materials.
Following the delivery of the creative material, we continue to support Brokerplan with digital marketing training, including delivering social media training to all their partners.
In the first 3 months after going live, enquiries increased by over 40% compared to the same period of time the previous year.
The campaign also brought an increase in quality leads directly from their website. From December 2018 to February 2019, direct leads from the website increased by over 110% compared to the same time last year.
Seeing the successful results, Brokerplan invited us to deliver a social media workshop to their partners to explain how to generate their own leads from digital marketing.
Who was involved: Becky, Kate, Emily, James, Amanda, Martin J, Johnny
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