The EcoGenics brand has grown considerably over the last couple of years. Throughout this time, we have worked alongside them on their creative strategy, brand identity, which has since been rolled out onto the website, and all of their marketing material.
Working closely with their MD, we created full on and offline branding and creative rollout for all elements of the Group.
We started with an audit, workshops and strategy to make sure we gained an in-depth understanding of every aspect of their organisation, products and customers. We created user profiles for key audiences, mapping out their purchasing decisions and the main touchpoints on their customer journey.
As the Company grew, we worked with the Eco team to create several different brand identities for their different products. These consist of Eco Comms, Eco Training, Eco Workplace, Eco Process, and Eco Dry Ice.
EcoGenics continues to grow, with more solutions coming under the umbrella of Eco Holdings. We are looking to launch the Group website in early 2019 and will be closely monitoring the results.
Who was involved: Kate, Becky, Ed, James, Emily, Johnny, Martin J, Amanda
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