Increasing Visibility and Interest for Bootham School
Working in partnership with Bootham Shool’s headteacher, bursar and marketing director, we replanned the school’s brand identity to emphasise the importance of the Quaker values that lie at the very heart of Bootham’s ethos. Our approach has seen us reaching more prospective pupils and parents through creative, strategic design and digital marketing.
The #GetWrapped Process with Bootham School
Following a brand workshop with the schools senior leadership, we determined the values that parents and children look for when choosing a school like Bootham. During the workshop we agreed personas, key messages, USPs and user journeys for all potential audiences, following which we advised that the school return to the very ethos of Quakerism across their platforms.
We devised creative assets, a website and digital marketing campaigns that told the emotive story around Bootham school and the benefits of a Quaker education, in a clear, structured and strategic delivery.
Digital Marketing Campaigns
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