Building Brand Awareness of Connect Health
Connect Health is the largest, independent provider of integrated community MSK physiotherapy services in the UK. We continue to work with the founder and his leadership team to understand the complex requirements of their audiences, and how to simplify communications to them in order to increase brand awareness and visibility online.
The #GetWrapped Process with Connect
We have analysed where the business originally benchmarked, through detailed audits and research. Working closely with the senior team in workshops we drew in teams from different departments to further our understanding of the business, its ethos and its goals.
Through digital, brand and content workshops; we worked hard to identify the behaviours, needs and expectations of Connect Health’s different audiences, finding where they are online and how they engage with content differently.
We took this information to build a robust strategy and a new brand that was relevant but flexible enough to adapt in the future; delivering a full creative roll-out whilst simultaneously building a detailed website that delivers results.