Bringing the Workforce to the Forefront of NHS Newcastle
As one of the largest NHS trusts in the UK, we continue to work with the CEO, Dame Jackie Daniel, and the senior team at Newcastle upon Tyne Hospitals NHS Foundation Trust. To date, we have developed a new brand, with the objective of building trust and brand reputation with the patients of the area. The brand focuses on the hearts of the kind, inspiring people who work throughout one of the largest NHS trusts in the UK to be rated as “outstanding.”
Behind The Scenes: Working with NHS Newcastle
Working closely with NHS Newcastle, we listened to their story, researched and worked closely with the trust to bring the staff to the heart of the brand. Bringing the workforce into things in this way not only humanised the huge NHS trust, but also ensured that the teams felt recognised and celebrated.