Rebranding and Creative Roll-Out for Helmsley Group
We have worked with the Helmsley Group for a number of years across design and digital projects, including an extensive rebranding project. We created their website and now continue to work with them on their digital marketing and creative projects.
Improving Brand Awareness
Working in consultation with the leadership team, we knew that our work had to improve their visibility and brand awareness, so our visual identity was vibrant and engaging. We created a series of assets including site hoarding, promotional merchandise and site scaffolding wraps. The Helmsley Group has an eager team, looking to upskill, so we delivered digital marketing and social media training at their offices, to help their staff engage with the brand roll-out, communicating the new identity to their audiences online.
Our activity saw substantial year-on-year growth for Helmsley Group, with a 46% increase in website traffic from 2017-2018.
Following on from this successful activity, the Helmsley Group currently enjoys first and second position rankings on Google for a number of terms that are critical to their keyword strategy.
We have since launched an information microsite for their luxury development, the Old Firestation, which works in partnership with the Carter Jonas website. This microsite includes a detailed portfolio, various design specifications and information on each individual property to help prospective buyers in their decision making.
Want to know more?
If you would like to find out how we can help you with your design and website development, please get in touch with our friendly team.