Westmorland Sheepskins was established over thirty years ago, specialising in genuine sheepskin, wool and leather goods. As a family business with exciting growth plans, they wanted to rebrand to appeal to a larger audience.
Working closely with the owners, we created a new brand that needed to stay true to Westmorland’s heritage whilst becoming more current, clean and fun.
Their website needed to link into their e-commerce database to show their products and pricing, allowing them to update their stock in their existing system.
We kept their original illustrations by refreshing them, using a modern typeface and colour palette.
Since working with us, Westmorland Sheepskins have continued to see positive growth with their business and have since opened a high street store in Harrogate. Their visual identity has been strengthened and become more recognisable to their target audience.
Between December 2017 and October 2018, Westmorland saw a 34% increase in website traffic compared to the same period from the previous year, including a 92% increase in organic traffic.
Who was involved: Kate, James
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