Wrapped Digital Method
Organic
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Onsite Optimisation
Absolutely vital for the success of any website in search engines. If it’s not seen by Google, it won’t show. If it’s wrong, it will be penalised. There’s no point doing everything else, without this first step.
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Video
We create fantastic online videos, rich in content. Optimised for different platforms that tells your brand or product story. Creating conversions through video. Reach different audiences and get more engagement.
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GMB
Fast becoming the most important feature of local search engine marketing. It’s about optimising the local listing in a different way, to get more prominence on search engines. The place for local marketing that lots of people completely ignore/don’t take advantage.
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Reputation Management
Messages are consistent throughout any online platform that people can find. It’s about making sure the information is accurate, but tone of voice and brand is recognisable and consistent. Calls to action where they are possible to have them. Not always pushing to our website but enhancing the customer journey and becoming part of the journey that you want people to be part of.
As businesses evolve, the messages change. We make sure your business is represented the way that you want them to be.
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Blogs
Blogs are brilliant ways of communicating to your customers in an approachable and problem-solving way. Interesting, targeted content. Targeting the websites audiences to engage and act upon the information. Increases your footprint on Google.
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Link Building
Quality websites and relevant websites – we don’t necessarily want a link back. Amazing content that will drive people back to your website because they are interested. Huffington post, Mashable. It’s not just about sticking a link out there, it’s PR – it’s writing great content that other websites want to post and share.
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Organic Social
Social media is about being on the platforms that your audiences are already active on. It’s about interrupting their news feeds and building trust and recognition in your brand by using clever content. Social is about talking to real people about content that they care about. Starting conversations, emotions etc.
Become part of their story online. Become part of their regular reading. People want to be informed about.
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Content
Great content is a hugely important part of digital – we never overlook the attention needed to create content that influences and educates.
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Google Search
Complementing your organic activity, we create PPC campaigns on Google, helping to drive relevant searches to your website landing pages.
PPC is about conversions. It’s hard hitting and has a real purpose. Get what you pay for. Targeting buyer ready audiences. These are people searching for a problem for an answer – if you are the solution you need to be there. Target people searching for a product or service on a search engine.
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Bing
Internet Explorers default search engine, Bing, often gets neglected in marketing strategies – but you can target your audiences in the same way as Google.
Highly converting platform.
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Facebook
With incredibly advanced targeting capabilities, Facebook adverts hit your specific audiences with engaging, visual social content.
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YouTube
As the second biggest search engine in the world, YouTube video roll ads can be a cost-effective way of driving awareness.
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LinkedIn
Seen as a huge platform for B2B marketing, LinkedIn is rapidly growing in usability and audiences. Using their targeted advertising capabilities, reach specific audiences on a platform where they spend their professional and personal time.
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Twitter
With ‘pay for performance’ capabilities, Twitter ad campaigns help get your brand and key messages seen by the vast audience on a fast-paced, interactive network.
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Instagram
An increasingly popular platform, Instagram adverts help drive website referrals, sales and awareness through targeted techniques.
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Pinterest
Pinterest is a must do for businesses with visual offerings. Remarketing ad campaigns help get your brand seen by wider audiences.
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