Brand positioning & brand promise
A brand is not about you, it’s about how other people perceive your business.
It’s about the entire customer experience, it makes your business more valuable by engaging with your customer.
Our Brand team work with you to understand where you are positioned in your market, and explore your potential world.
Brand positioning isn’t about what you look or sound like – it’s much more fundamental than that – it’s the roots of your business.
Wrapped are about working with you to improve your business through strategy, research and creativity. It’s about being meaningful, relevant and engaging.
Doing the right thing is fundamental to what we are doing at Wrapped.
Where to begin?
Your position in the market place is fundamental to the success of your business. It’s key for you and your entire company to understand and believe in your brand promise.
We work with you to find out where you are currently, and where you want to be, taking into consideration the overall market place; trends, the current situation and where it’s heading. We do this through investing time in solid research.
At this stage, we start to explore your story.
Why was the business created?
What is the passional and purpose behind the company?
We can work with you on internal communications at this stage if it is relevant.
Your brand promise
A Brand promise shows what unique value you provide to your customers, both visually and emotionally.
It’s all about connecting with your potential customer and looking after your existing.
Your promise tells your audience who you are, what you believe in, what unique value you provide and how you solve their problems.
Remember, it’s not about you at all – it’s about them.
We work with you to discover or realign what your brand promise is.
Successful brands deliver on their promise – that is called brand value.
Unfortunately, creative pitches aren’t sustainable for business, so we choose our pitches carefully. If it’s a project that really excites us, and we genuinely feel that we can help deliver amazing results, then we will.
Relationships form the basis of everything that we do, so we feel it’s incredibly important that both us and you invest the time in a completely free Discovery Session for a couple of hours to dig into your objectives, clarify a detailed brief and find out more about each other. It’s how we begin every project journey.
We completely understand that a ball-park cost is often required for you to plan budgets and decide whether you would like to meet us. However, we do require a Discovery Session before we provide any confirmed pricing for a project, as this is the stage where we ensure our proposal fits your exact objectives.
Like what you see?
We love what we do. If you would like a chat to discuss how we can help improve your brand – get in touch with our team.