Social media marketing
83% of the adult population in the UK are using some form of social media, in fact 37% of consumers now use social media to research their purchases online. No matter who your customers are, they will be active on at least one social platform. With our help, you can start reaching wider audiences with engaging and relevant content to drive traffic and awareness.
Wrapped have social media specialists who can provide training and support, helping businesses get the most out of social media. Learn how to be on the most relevant platforms for your audience, and how to create engaging content.
What is social media marketing?
Social never sleeps, and it’s always evolving. We keep up to date with the latest trends and updates across all platforms to ensure that we give you the best information possible.
Our social media training packages cover the platforms that are relevant for your business, including Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, Snapchat, TripAdvisor, TikTok, Blogging, Reddit and much much more.
Social media is about so much more than posting photos of your product and hoping they will attract an audience. It’s about posting regular content that captures the imagination and makes you stand out amongst the noise of your competitors.
It’s listening to what your customers are saying and reacting in real-time.
It’s keeping up to date with what people are saying about your industry, making sure you are leading the news and showing you are ahead of your competitors.
Social media training packages
At Wrapped, we believe that education is a vital part of our business. We pride ourselves in delivering training packages that are specific to your business objectives and target audiences.
We work with numerous clients on their social media training needs, and no business is ever the same – so we will create a training plan to suit you.
One to one training
We can come to you, or host one to one training sessions with the right member of your team to ensure they come away with knowledge you need to deliver your social media marketing plan.
This can cover any of the platforms in detail, how to use social media advertising platforms, how to write for social media, or a consultation on your social media strategy.
Bespoke training sessions
These sessions can be up to three hours in length for up to six people, and can again be held at our studio in York or at your offices. We can cover the basics of social media, or more specific topics at your request. We will then create a full package of information slides and handouts for your team to takeaway. This session will also include some time for our trainer to investigate your audiences and industry in detail so that your training is based on evidence, and everything is as relevant to your audiences as possible.
Ongoing social media support packages
Social media is ever changing, so we understand that once your team have been trained in social, you may want some ongoing support to help you keep up to date and relevant. That’s no problem at all, we have our social media team on-hand for any additional top-up training, phone or email consultations or advice.
Defining your social media objectives
A common misconception about social media is that it’s all about the number of followers or impressions that your social content receives. This simply isn’t true. It’s all about engagement.
Is your content doing the job it has set out to do? We take time to understand the goals you are wanting to achieve from social media.
Is it about brand awareness, customer service, becoming a reliable source of information, or generating sales?
The way you approach social and measure its success, completely depends on the purpose of it.
As part of the #GetWrapped process, social media is just one piece of the puzzle. We work with our SEO and PPC strategists to create cross-channel digital marketing campaigns that drive success. With any project, we would always recommend looking at digital channels holistically; putting activity and resource into the appropriate channel for the season, content and audience – rather than focusing on social media, email marketing, or search marketing in isolation. To understand how we can best achieve results for your business, we kick off any project with a Discovery Session. Find out more.
Unfortunately, creative pitches aren’t sustainable for business, so we choose our pitches carefully. If it’s a project that really excites us, and we genuinely feel that we can help deliver amazing results, then we will.
Relationships form the basis of everything that we do, so we feel it’s incredibly important that both us and you invest the time in a completely free Discovery Session for a couple of hours to dig into your objectives, clarify a detailed brief and find out more about each other. It’s how we begin every project journey.
We completely understand that a ball-park cost is often required for you to plan budgets and decide whether you would like to meet us. However, we do require a Discovery Session before we provide any confirmed pricing for a project, as this is the stage where we ensure our proposal fits your exact objectives.
Want to know more?
Get in touch with our team to find out how we can help you get results from your social media marketing.